Alışveriş merkezlerinde ürün ve park ücretlerinde fiyat farklılaştırması

This thesis analyzes the pricing strategy of a monopolist shopping mall when it can price discriminate. The mall determines the prices of the goods and parking fees and it can identify different market segments. Customers can visit the mall only by car and they may leave the mall without any purchases. We find that when customers are differentiated with respect to their attitudes towards risk, the mall provides free parking for the most risk-averse customer and not necessarily for the other customers. In all other cases, the mall always provides free parking for all and charges customers more as their likeliness of buying the good decrease.