Factors effecting salesforce motivation in clothing stores in shopping malls: Adana M1 shopping mall example

All organizations should receive maximum performance from their employees in order to continue their operation, to compete, to create awareness, to make profit and to achieve company goals. For this purpose they should keep the motivations of their employees at the highest level. Each employee working with high motivation serves as a bridge for the company to reach its purposes. Therefore the individual plays an important role for the organization he / she belongs to, to reach the company goals. In case the motivation is not continuous, it is hopeless for the organizations to continue their existence, to make profit and to achieve company goals. Work efficiency depends on individuals working with high motivation. The increasing motivation level will result with organization success.The purpose of this study; is to examine the factors effecting the motivation of sales employees working in clothing stores in shopping malls and the importance level they give to the motivation tools. In this context, first of all a literature scan was made about motivation theories and tools in order to examine the infra-structure of motivation tools and pre-made studies.For this purpose a survey including 40 questions was applied to the sales staff working in clothing stores in M1 central shopping mall in Adana region. 132 sales staff participated to the survey. In the research, the data obtained from face to face and interview type surveys were conveyed to SPSS program to be analyzed. Factor analysis was used for statistical evaluation.Key words: Retail, shopping mall, sales force, personal sales