The use of augmented reality in packaging designs to create social awareness on sustainability: A cosmetic packaging proposal

Augmented Reality technology is used in packaging design to convey an effective message. In an Augmented Reality experience based on packaging, users can follow the life cycle of the product, learn about the right recycling steps, discover packaging suitable for reuse, and be encouraged about upcycling options. This thesis examines the effect of Augmented Reality technology and its innovative approach to packaging design on creating social awareness in the field of sustainability. The most effective way to produce solutions in the field of sustainability is to create social awareness. In the first two chapters, as a result of the literature review on this subject, previous studies were compiled. In the third and fourth chapters of the research, by examining the relationship between the usage areas and sustainability of Augmented Reality, it has been seen that its potential in creating social awareness is high. The findings of the research were used to develop suggestions on how the use of Augmented Reality in packaging design could be used to raise awareness about sustainability. At the end of the research, an application prototype is proposed in the field of cosmetics, which is a responsible sector in the field of sustainability. With the proposal, it is aimed to address this gap by examining the potential of AG to raise social awareness on sustainability.