An analysis of contemporary trends in digital marketing and crm

Digital marketing is using web and other digital media and technology to help'modern marketing' and has given rise to a bewildering range of labels and jargon created by marketers. It is named digital marketing. Online marketing, e-marketing, web marketing, Internet marketing and these alternative terms become varied in time... The world is now in the digital space, also consumer behaviour is changing fast. Despite knowing the power of digital marketing, still, several years after the Internet revolution, this area continues to rise discussions and to leave a sense of confusion and misunderstanding. We live in the digital age, that also means marketers must stay up to date on the changing trends in digital marketing. Therefore, it is necessary to further clarify the different themes developed around digital marketing, analyzing characteristics, approaches and classifications in order to have an overall view. Organizations took notice and online reputation management became more important than ever. With the help of channels such as YouTube, Instagram, Facebook etc., due to their huge amount of users, social media and digital marketing has become one of the most important parts of any marketing strategy. Keywords : digital marketing, social media, e-marketing, online marketing, digital age.