Assesment of public relations practices in foundation universities in Ankara
2011
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Advisor: Prof. Dr. Tülay Uğuzman
Abstract (EN)
Definition of Public Relations and how it could be conducted is a very important issue to be discussed in detail. Those who do not have satisfactory information about the content and the application of Public Relations concept can not be able to exercise a successful public relations policy. Therefore, in this study public relations of the foundation universities in Ankara has been analysed. In this context, having examined the purpose of founding those universities, in order to be distinguished, what kind of public relations activities are conducted within these competitive conditions are investigated. In this respect, considering that foundation universities also need to have public relations activities in order to introduce themselves sufficiently and recognised in this competition, how much they should pay attention to these activites is tried to emphasized in this study. In addition, this study aims to contribute to foundation universities in Ankara which intend to have conscious and methodical public relations activities, by emphasizing the importance of those activities. In the first two parts of the study, public relations in general and public relations in the foundation universities have been examined in detail. In the last part of the study, some public relations applications in foundation universities in Ankara has been evaluated.
Author
Dr. Volkan Armağan
Institution
How to Cite
Volkan Armağan (Master Thesis). Assesment of public relations practices in foundation universities in Ankara, 2011, Baskent University.
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