The examination on the political advertising of the extreme right political parties in the European Union countries

In recent years, Islamophobia has risen in Europe in proportion to the increase in the immigrant population. The emphasis on Islamophobia is often done in political advertising of the far-right political parties within the European Union. On the other hand, in the general elections held throughout the European Union, it is also observed that there has been a serious increase in the votes of the political parties, which are the subject of Islamophobia in political advertising. At this stage, it is curious to see what role political parties play in the electoral success of Islamophobia. Within the scope of the study, it has been tried to explain how and in what way the ultra-right-wing political parties in the European Union reflect Islamophobia in their political advertising. For this purpose, according to the 2018 data of the BBC, the countries with the highest rise in Islamophobia, the Alternative Party for Germany from Germany, the National Front Party from France and the Austrian Freedom Party from Austria are the examples of the study. Within the scope of the study, all political ads of all three countries related to Islamophobia were examined using semiotic analysis method in qualitative research methods and content analysis method which is both quantitative and qualitative research method. All political advertising images were analyzed in the light of the semiotic understanding of French Linguist Roland Barthes. At the same time, it was tried to explain the propaganda myths that the parties tried to build on the political advertising visuals based on Islamophobia. According to the findings, it was seen that all three parties emphasized that Islam do not belong to the countries which these parties represented and Islam was reflected as a danger for the future of the countries in political ads.