The role of the Turkish banking sector in the development of digital banking in Azerbaijan

Developments in today's economy, technology and communication, and digitalization play an important role in banking as well as in every field. "Digital" is the new fashion of all sectors, helping the new age, and banking, along with other sectors, is shifting towards digitalization all over the world. Banks of all sizes and in all regions are investing heavily in digital initiatives to stay competitive and deliver the maximum to their customers. By adopting digitalization, banks provide enhanced customer service and help save time. A few commercial banks have started to move towards digital customer service to stay competitive and relevant in the race. By adopting new technologies, banks have provided benefits for their customers in various ways. The digitized system has significantly reduced costs and helped generate revenue through various channels. Today, thanks to internet banking, people can access banks at any time of the day. By transforming manual processes, operations and activities into digital services, digitalization aims to meet consumer needs in completely innovative ways in many sectors. As is known, digitalization reduces human error and increases customer satisfaction. In my thesis, the effects of digital banking in the modern age, the progress of Azerbaijan digital banking, the effect of Turkish digital banking, and all aspects of customers' expectations from this digitalization have been mentioned. Keywords: Bank sector, Digital banking, financial digitalization, bank marketing.