A research on employee perceptions on e-commerce applications in Azerbaijan tourism sector

Today, developments in information technology have caused the concept of e-commerce to gain momentum. The concept of electronic commerce has started to be used in many sectors, including the tourism sector. With the acceleration of competition, it has become inevitable for tourism enterprises to resort to electronic commerce applications in order to sustain their existence and to be more successful in marketing and sales activities. In the first part of the study, the aim and importance of the research are explained, and in the second part, the concept of e-commerce, the importance and purpose of e-commerce, its classification, tools, income models of e-commerce, advantages and disadvantages, the development of e-commerce in the world and Azerbaijan. e-commerce has been included. In the third part of the thesis, the tourism sector of Azerbaijan has been explained, and finally, a research conducted in Azerbaijan on the opinions of the employees in the tourism enterprises on the e-commerce applications of the businesses they work with is presented. In this study, an application is carried out to evaluate the use of e-commerce in the tourism sector within the scope of the Azerbaijan example. At the same time, it is aimed to obtain the opinions of the employees in the tourism enterprises in Azerbaijan about the e-commerce applications of the enterprises they work with. In the application part of the research, a questionnaire form was applied to 204 participants as a data collection tool, and SPPS 22 package program was used to analyze the survey data. In the analysis of the data, the percentage method was used, and solutions were offered for the problems identified on e-commerce websites. Keywords: Azerbaijan Tourism Sector, Tourism, Hotels and Accommodation Businesses, E-Commerce