Comparative analysis of digital content management of B2B brands: Examples of fast moving consumer, technology and air conditioning sectors

In today's dynamic business world, the digital content management efforts of B2B brands in order to gain competitive advantage and maintain their existence are clearly evident on digital platforms in order to interact with consumers and create their brand image. The focus of the thesis is to create a sample cross-section of B2B content in Turkey by comparing the digital content of leading B2B brands in Turkey with the global digital content of the same brands. This study provides a framework to better understand the quality and limitations of B2B brands' content strategies.