The marketing of banking services: The developmen of bank services with customer relationship programme

In the new economy, service marketing has gained more important than before. Nowadays firms try to offer and different types of services to their customers. In this period of time, the hyper competitive markets have derived. In these markets, customers have aware competitive supplies very much, their needs have change and they are sensitive to price very highly.One of the main reasons of banking system in searching new services is competition. Because nowadays, there are many financial consulting and assuarance companies in the market system that give the same service as bankers. In order to stay alive they have to present different kinds of products and sevices.The conditions of modern competition reveals the relationship that exists between company and customer as an important factor. The satisfaction, faithfulness and solidity of customer have a great influense on present and future activity of banks.Key Words: 1) Service, 2) Servise Marketing, 3) Bank, 3) The Marketing of Banking Services, 4) The Management of Banking Customary Relationships