Importance of bancassurance and satisfaction levels of customers in the sector

In this thesis, the importance, advantages - disadvantages of bancassurance in terms of insurance companies and bank channels are examined. A literature search was made about the historical development of insurance, bancassurance in the world and in our country, customer satisfaction and service marketing. The current data among the alternative distribution channels has been examined and its position in the sector has been demonstrated. In this study; the relationship between demographic data and customer satisfaction levels of bancassurance was investigated. According to the results, it was found that gender, age and education level affect the level of satisfaction of the insurance activities of banks. According to another important result of the research of bancassurance in Turkey is not yet at the desired level, agencies were taking first place inte production of primary distribution channel. In the following years it will develop the bancassurance together with the increasing importance of insurance awareness in Turkey and is also expected to increase accordingly.