Banking and corporate identiy: 2000 from the Ziraat Bank corporate identity change today

Turkey sometimes tried to catch up with the improvements in the global world economy and sometimes failed. This situation caused November 2000 and February 2001 deep economic criseses, thus some precautions were taken and new institiutions were founded. State and Private Banking was reconstructed and rebuilt.These reconstructed banks started to play active role, and their benefits were increased in state economy. These banks which integrated into the capitalist banking system started to present new products and facilities. In competitive markets our banks also effectively used the mass facilities of ads, public relations, publicity, social responsibility, culture, art, sponsoring, etc.In our country, Ziraat Bank which is activing in banking sector, is also transformed, rebuilt and gained the new autonomous cunstruction by the constitution with the code 4603 in 2000. This reconstructed bank and which is trying to keep up all the necessities of glabal banking tries to transfer all progress by using mass media.We observe all these change and conversion the Ziraat Bank and their effects on visual design elements like ads, amblem, billboards, logos, corporate identity, etc.Key Words: Bank, T.R Ziraat Bankası S.C., logos, amblem, ads, Changes, corporate identity