Master'sOpen Access

Customer satisfaction in the banking sector

2010
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Advisor: Prof. Dr. Şafak Aksoy

Abstract (EN)

It is necessary to apply the Customer Satisfaction as its the best besides using the technology and the knowledge in order to create an overwhelming difference within the competition in all sectors.Customer Satisfaction is to respond their expectation about the product and the service accurately and fully. In other words, it is to think Customer focused.Customer Satisfaction starts with responding the customer?s expectation with the product and the service and it is a process which involves the presentation of the product and the service and which is followed with the feedbacks later on. That?s to say, Customer Satisfaction is not only a momentuous but also a long period.While the banks target to the top by creating variation their product and service because of the continuously increasing competition, different branches of the same bank tend to differentiate themselves having been influenced by the competition among them.

Author

Emine Eda Can

How to Cite

Emine Eda Can (Master Thesis). Customer satisfaction in the banking sector, 2010, Akdeniz University.

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