Classification and data mining to determine marketing strategies at banking sector

In the banking sector communities; Economic and social agenda, as well as financial institutions that can influence the society's activities in this area. Nowadays, in the banking sector where competition conditions are incredibly fast and variable, new marketing approaches are required for customers. It is necessary to approach the customer profiles formed by taking into account the expectation and needs of the customer with new marketing approaches. The financial movements and preferences of the customers are monitored and recorded. From these data, it is important to know the data mining techniques and the profile of the client and to reach meaningful results. With the results, the bank can identify new marketing strategies and track customer representatives' time and effort to spend the effort appropriately. Key Words : Cluster Analysis, Private Banking, Marketing Strategy