Determination of physical education and sports teachers' sports brand product preferences (Elazig-Bingol example)

A brand is a term, symbol, name or combination of these, which is produced by any business or offered to the market by more intermediary institutions, which gives an identity to the services and makes the related product different from its competitors. Businesses that produce sports products can be successful if they can effectively market their products or services in line with their goals or compete with other sports businesses in the market, but only if the brand and brand diversity is high. Sports businesses should analyze the concept of brand and how it is perceived by consumers, and try to create demand for their brand through effective communication tools in the market. In this study, it was aimed to determine the sports brand product preferences of sports teachers in the universe group (Elazig, Bingol). 402 physical education and sports teachers working in educational institutions affiliated to the Directorate of National Education in Elazig and Bingol were reached and evaluated. In the preparation phase of the survey; The data questionnaire developed by Tozoğlu E. for his doctoral thesis in 2009 was applied in accordance with the purpose of the study by taking expert opinion.According to the results of the research; Physical education and sports teachers in the preference of branded sports products vary according to variables such as gender, age, place of duty, frequency of doing sports, reason for doing sports, having information about the branded product, In the selection of branded sports products; It has been concluded that it is affected by reasons such as design, quality, image, status, health, feeling good, performance, being a leader in the field of risk-free products. KEY WORDS: Physical education and sports teachers, Brand, Sports products, Reasons for choosing a brand, Elazig, Bingol. December 2021, ..... Page