Consciousness of cultural constitutions to advertising design

There are many products and ideas manufactured by many companies around the world. These products enable companies to reach consumers using different marketing techniques. Although the products are very different, the main goal is to attract the attention of the consumer by increasing the popularity of the products. Companies benefit from advertisements to ensure that their products reach the consumer and are recognized by the consumer so that their products are selected, the consumer persuaded, and the demands on the product continue, compared to competitors on the market Advertisements allow consumers to make quick decisions in stores or stores. For this reason, a well-prepared advertisement can cause individuals to be placed under the consciousness and to direct their purchasing attitudes. Ads; to create a psychological sense of acceptance by an attitude towards a product that the individuals have always met in everyday life and to make a positive image of that product and make it dependent on the product. The individual will consume this consumption by remembering this dependency and will ensure that this situation is broadcasted. In advertisements, various methods are used to influence the buying attitudes of individuals. In other words, subliminal messages are the most commonly applied subliminal advertisements. In advertisements, techniques and messages are used in which visuals and colors are used for subconscious though they can not be noticed by direct viewers. With messages sent to the subconscious, the consumer is trying not to be persuaded and the individuals are asked to be influenced by hidden or hidden stimuli which cause them to act differently when left to themselves. Purpose of the study; advertising using subconscious techniques is to reveal the advertising effects of subconscious cultural accumulation of individuals. In this study; literature studies have been carried out by using domestic and international articles, theses, journals and books about subliminal advertisements. Ads have been reviewed within this framework.