Public diplomasi as a foreign policy technique, and its effect on decision making process

Nowadays, the increase in the communication facilities affects the International Environment, so it makes the traditional diplamacy efforts insufficient. At the same time, some other techniques have been activated. The public diplomacy as a foreign policy technique is one of them. We can define the term public diplomacy as ?instead of the official diplomatic channels, using individuals, groups, and companies of a country, via affecting the target community and decision makers to change their ideas on behalf of the interests of the other country?. But the most important distinction here is the guidance of the governments. Otherwise, this term would be the same as the soft power. On the other hand, the decision making process of governments has been put forward in this study. By doing so, our aim is to discover other factors which are effective during the decision making process. Also in this study, we examined the effects of public diplomacy on the decision making process. While explaining the process, we have utilized some recent examples related to the public diplomacy, which is used by some of the governments in the international environment. Consequently, the public diplomacy resources which Turkey possess have been evaluated and it has been tried to explain how to reach an efficient political power with facility and capability by the help of a strong organizational structure.Keywords:1.Public Diplomacy2.Soft Power3.Diplomacy4.Decision Making5.Nation Branding