Creative thinking as a communication tool and its reflection on carton food packaging

In this study, creative thinking as a communication tool and its reflection on carton food packaging design has been selected as a subject and researched in a great detail. The packaging existed since the early time of the humanity and occured with the need of protecting the food and saving it for later. Packaging both protects and covers the product and makes sure that nothing damages it. Packaging is an industry in which the competition is expanding rapidly as the time passes. Seeing it from a consumer perspective, food packaging design makes a massive importance by the comparison of the other design products; packaging which has been designed with the concept of the creative thinking and the information about nutritional values with others which consumer expects to find on the packaging makes a difference. At this point, the packaging with an attractive design steps up, leaves all the competitives behind and gets the first place. Creativity is based on the idea of creating a new thing or reshaping the already existed one in a different way; creative thinking may occur differently on each person. ''At which point does the creative thinking occur on food packaging design?'',''Is creativity a concept which can be enhanced?'',''Do the creative packaging designs have a global language?'' are the questions which were researched and tried to be answered during this process. At the end of the research, 20 carton food packagings have been designed for the project part of the thesis.