Bir Koç Holding / FİAT Sp.A. iş ortaklığı olan TOFAŞ'ın stratejik yönden incelenmesi

ABSTRACT: Tofaş, the leader of the Turkish automobile market, has been audited from a point of view of strategy, structure, process and managerial philosophy. Reaching excellence before the upcoming EC Customs Union is vital for Tofaş's strength in competition. This will be achieved by bringing together the characteristics mentioned above in a complete and complementary manner defined as "tight fit". Tofaş as an analyzer; that means a fast and efficient mover, should reach economies of scale in production in order to compete in the rapidly growing European automobile market. This depends on the stability and growth of the Turkish economy and consequently the income per capita. This will increase the aggregate demand for automobiles. Also by changing the Government and customer perception of automobiles from luxuories goods and investment instruments to durable consumer goods will lower the tax burden on automobile sales and increase the domestic automobile demand. Ultimately, the supply of the economies of scale and the increased demand will intercept in a much higher equilibrium point where Tofaş can generate the needed sources to maintain it's market leadership and compete within the EC Customs Union.