Effective negative space design of advertising posters in graphic design

Many designs in which negative space has been used effectively from past to present in graphic design reveal their attractiveness with the meaning they have created. It is the interpretation of the design area, which is explained by how an element that provides differentiation in design is positioned on the page. The use of negative space as a design element in advertising posters, which are graphic design products, can guide designers on the convenience of original and creative expression in order to communicate much stronger conceptually and semantically. By avoiding the chaos created by the negative space and the elements used in the design, effective and healthy communication is aimed by excluding the cumbersome perception of the target audience. If the negative space is used in the advertisement poster, it can create the effect of quality service or quality product design as well as creating the perception of thoughtful effect in the target audience. Negative Space will provide a hierarchy of integrity in the banner when viewed as a design element. An untrained eye is prone to indiscriminate use of negative space; but few designers try to use negative space as a strong design element to differentiate it from other designs. Keywords: Negative Space, White Area, Positive Area, Poster, Outdoor