A field study on the effect of personality traits on the perception of employer attractiveness

The concept of employer attractiveness which has been become increasingly important in recent years plays a key role in attracting and retaining talented employees. In today's global world, businesses which are aware of the fact that knowledge is the most important wealth start to focus on employees as well as products and services. Therefore, businesses are trying to increase their attractiveness as much as possible. In this context, taking the organization or organization's preferences of potential employees into account plays a significant role in establishing and regulating their strategies. Because of the fact that potential employee's preferences are related to their personalities, considering which attractiveness factor are valued in terms of a person-organization fit by some people who has certain characteristics features become more crucial. In this study, the relationship between five factor personality types and employer attractiveness will be investigated. Hence, it is aimed to determine which of the attractiveness elements have been considered by some people who have certain personality characteristics. The survey method was used as the research method. In order to determine personality characteristics, Five Factor Personality Scale of which reliability and validity are proven has been used, whereas Employer Attractiveness Scale has been selected to measure the perception of attractiveness. The factor, reliability, correlation and regression analyses have been carried out by using acquired data with the help of SPSS 21.00 software package. The result of analyses indicates that there is a significant relationship between personality characteristics and the perception of attractiveness available and they affect each other.