Usability and user experience in the design of bike rental systems case of Isbike bike renting system

From past to present, human beings have always produced a service or a product. One of the most important indicators emphasizing the quality of these products or services is the concept of usability. The concept of user experience is concerned with what the user feels from this service or product. In this study, in order to examine the effects of usability and user experience concepts on product development, it is aimed to examine the roles of usability and user experience in product design through the Isbike bicycle rental system. For this purpose, determinations have been made through the product developers who have worked in Isbike bicycle rental systems and the participants who have experienced the Isbike bicycle rental system, and in this way, it is aimed to determine a road map for future studies. In the introduction section, the subject, purpose, scope, main questions, hypothesis and methodology of the study are explained. In the following sections of the study, the concepts of usability and user experience, which are the focus of the research, are discussed, and the concept of user experience design is explained by determining the definitions of these concepts, their components and inquiry methods. In the third part of the study, the concept of design is defined and the relationship between the concepts of design and usability is examined. In the following part of the study, the concept of bicycle is defined and the evolution of the use of bicycles in the city is discussed, bicycle rental systems and the Isbike bicycle rental system in Turkey are emphasized. In the fourth part of the study, data was collected from the participants and product developers using the interview technique in order to classify, evaluate, make sense of and develop the findings related to the whole process of the research. After the evaluation of these data, new data was obtained and as a result, the effects of usability and user experience on the Isbike bicycle rental system were revealed and suggestions for the design of the Isbike bicycle rental system were put forward.