The effect on the media on the female image as a cultural phenomenon in contemporary

In this study, it is considered as a socio-cultural text in which indicators and symbols are included, which has an important function in the dissemination of the values in the media consumption society. In artistic context, the image of women has been discussed and examined as the starting point of the application, which will be exhibited within the scope of the study. In the context of the cultural industry, representation of women on the media, gender roles uploaded to women, mass media, feminist theories, gender roles and women's concepts have been examined. The image of the woman on the media from these concepts is the main reference point of the thesis study. In the thesis study, it is treated as a structure produced within social and cultural relations of the media and reproducing these relations. In the first part of the study, the definition of culture was made in order to examine the concept of culture in detail and approaches and changes were discussed chronologically. In the second part, the cultural criticism of Adorno and other thinkers was thoroughly examined based on the tradition of thinking of the Frankfurt School, which brought the concept of the cultural industry to the literature. In the third chapter, the history of feminism and the view of women in the context of feminist theories were examined. What all perspectives on women have in common is the fact that cultural definitions of women are shaped by family and society, and that the traditional tendency to exclude women from social life also limits women's living spaces. The effects of the image of women produced on the media have been analyzed. It is intended to explain what meaning is produced through the images of women in the ads and the gender roles offered by women. To demonstrate this meaning, the indicators used in ads are resolved to relate to each other. In this context, the value judgments of the media have been tried to be revealed.