Demand survey on environmentally friendly and innovative cars: Example of Bodrum

Various studies and innovations are carried out in order to reduce the harmful effects of the automotive sector, which is one of the factors causing environmental pollution on the environment globally. The new generation of alternative technology vehicles, also known as environmentally friendly cars, have emerged as a result of these studies. In many countries of the world, such cars have started to be sold and used. Our country falls behind other countries in terms of supply and demand for these vehicles in the sector. The aim of this research is to investigate the thoughts and tendencies of consumers in Bodrum on environmentally friendly vehicles. In the first part of the study, the concept of innovation, assessments related to the role and importance of the automotive industry in the world and in Turkey are mentioned. In the second part, environmentally friendly cars and their types are explained. In the third part, the research in which the survey data and results and findings obtained from the questionnaires conducted with the participation of 427 consumers living in Bodrum are interpreted, is included. According to the results of the research, it is determined that the demand of consumers living in Bodrum for vehicles with alternative engine technology is increasing.