Effects of environmentalist products on competitiveness and a research at fuel sector

Nowadays, beyond the developed technologies bring comfort into our lives, those improvements negatively affect the nature and that's why environmental problems are becoming globally important and increasing gradually. For this reason, consumers are thinking around the products environmental dimensions and their effects on nature, beyond their expectations get met. This perception is leading producers to produce green products and services, to create environmental friendly applications and to use technological systems that prevent the nature pollution. Improving more susceptible and less defacer applications and products for the nature conservation, require to bear high costs at the production and R&D stages so that competition levels affect negatively. Otherwise, developing environmental friendly products provide to gain competitive advantage at national and international markets. Therefore, the aim of the study is; getting information about companies that prefer to produce green product and applications whether they implement those activities for gaining competitive advantage or not and whether they evaluate the perception of environmentalism as an competitive advantage indicator or not. Keywords : Environmental Issues, Green Products, Green Consumers, Green Marketing, Competition, Competitiveness, Competitive Strategies