Effect of cartoon character ads on chi̇ldren consumers

Intoday'ssociety, wherethe modern marketing approach is accelerating, theconsumerconsumer marketing areasarechangingrapidly as purchasingbehaviorandattitudeschange. Withthepower of informationandcommunicationtechnologies, brandsdevelopmanyadvertisingstrategiestopurchasetheproducts of cartooncharactersthatchildren start watching at a veryearly age. Thebrands, whichaimtokeepconsumerbehavior in theirhands at theage of children, prefertobroadcasttheiradvertisements on televisionandespeciallyoverthe internet which is widelyusedtoday. Thisstudyexaminedtheeffect of cartooncharacterads on childconsumers. Theeffect of cartooncharacterproducts on televisionand internet (especially Youtube) ads in terms of age, gender, socio-economiclevelandschooltypevariabilitywasmeasured. As a result of thestudy, it has beenobservedthatthere is a significantrelationbetweenconsumerbehaviors of cartooncharacters in televisionand internet (especially Youtube) advertisements of 7-10 yearsoldchildrengroup in terms of age, gender, socio-economiclevelandschooltypevariability in consumerbehaviors.