Advertising content created by child Youtubers on social media

Today, with the development of communication technologies, accessibility to the Internet has increased, and with the information age we live in, it has significantly affected the social communication, social areas and social interactions of the society, and has directed the society to the use of social media. Social media, which affects almost every age group, has entered the field of use especially for children. Children who observe their environment, especially their parents, have been exposed to the internet directly or indirectly during their childhood. Children who have acquired their social media habits at a young age have become small social media users, tiny users who can produce their own content on their own social networks. YouTube, one of the social networks where content production is easy and free, has an important place in children's daily lives. Being an example of "Content Production" in terms of being easily accessible, free and having a lot of content, YouTuber appeals to children to leave a mark on social media. Thus, children who are content producers on the social media network YouTube can take the title of "Child YouTuber" and produce content on social media at their own request or with the support of their parents, and they can share advertisements with or without the support of sponsors. These contents, which are produced by children and not controlled by any mechanism, can negatively affect both children and their target audience. This study aims to analyze the advertisements in the content created by children on social media. With this study, in which child content producers are evaluated especially through YouTube and YouTubership, the argument that children are exposed to social media advertising by producing content to create advertisements in social media is examined. In addition, the reasons for children's use of social media and the advertising content produced by child users and the effects of these contents on children have also been tried to be examined. Keywords: Child, YouTube, Child YouTuber, Social Media, User Generated Advertising, Advertising