Temporariness as a principle of design in commercialexhibitions in the context of experience design

This research aims to open a discussion for space on the concept of temporality as a design principle in the context of experience design. Within the scope of the study, the effects of spaces that are considered as a multi-dimensional experience space and the commercial exhibition spaces which are created through experience-oriented on the design, and the collaborations regarding the meanings of these spaces are questioned. The concept of temporality is defined through experience and marketing notions and it forms the basis of the research as a design principle. The study purposes to analyse 'the pop-up spaces', which are also described as 'temporary spaces', and accepting commercial exhibition spaces as an 'experience design' problem. In this context, the temporality concept has been tackled in the cross-section of marketing and design areas, and especially in space perception. In this sense, the importance of the topic, aim - scope, method and construction of the research are explained in the first chapter of the thesis. In the second chapter, the concepts of experience and experience design, which form the context of the thesis, are presented to the reader. In the third chapter, the concept of temporality which constructs the basis of the thesis is elaborated. In the fourth chapter, the concepts of marketing are explained in order to explain the relationship between experience and commercial exhibition. In the fifth section, the temporality of commercial exhibition spaces is debated through examples; in the last chapter, conclusions and recommendations are presented in detail. Keywords: experience, experience design, retail stores, temporariness