The effect of consumer perception towards experiental marketing efforts to word of mouth communication

The purpose of this study is to research the effect of consumers experiences to word of mouth communication. Fort his purpose, a questionnaire was carried out to students joining Out of Class Activity programme in Aksaray University which is prepared for making a contribution to social and cultural improvement of students and applied trough seminars, symposiums and conferences to which students are supposed to attend. Within the study, data was acquired from the sample of 408 participants by convenience sampling method. By analyzing the acquired data using statistical methods, it has been determined that student's perception of Out of Class Activities affects their word of mouth communication.