The analysis of experiential marketing components from the perspective of hotels: An implementation on the 4 and 5 star hotels in Turkey

This research aims to determine experience realms, experience types, experience types which were important at experience providers and theme of the hotels which take over at the 4 and 5 star hotels in Turkey.The sample of this research is consisted of 4 and 5 star hotels in Turkey. In the research, a questionnaire form was used including 86 variables that were improved to measure experience realms, experience types, experience types, which stressed at experience providers and theme of the hotels, which take over. After the questionnaire forms had been replied by the hotel or marketing managers, descriptive frequency tables and percentage tables were made and then in order to analyze the effect of variables in numbers, SPSS 17.0. as a statistical package had been used for frequency analyze, one way ANOVA analyze, t test and correspondence analyze. According to the results, 4 and 5 star hotels? experiential marketing applications and their lacks determined in experiential marketing and solutions are offered.