The impact of experiential marketing on customer satisfaction: A study in the fast food sector

The purpose of this research is to determine the effects of experiential marketing on customer satisfaction in the fast food sector. The study will examine how customers interact with the elements of experiential marketing (sensory, emotional, cognitive, relational, and behavioral experiences) and the impact these experiences have on customer satisfaction. Data will be collected using a survey method, where participants will be asked questions regarding their experiences in fast food restaurants and how these experiences influence their satisfaction levels. The collected data will be analyzed using descriptive statistics, correlation, and regression analyses through IBM SPSS 21 and IBM AMOS 24 software. These analyses will provide important insights into the role of experiential marketing in customer satisfaction.