Persuasion knowledge model

There have been rapid technological and societal developments bringing with its changes in communication techniques and methods. The main issue now is how to convince consumers of manufactured goods to be sold and how the activities will take place during buying process. These bring with the main emphasis more on considering consumer behavior analysis.Today, research has identified that no longer passive consumers exist. Consumers sent their queries to information and knowledge by being askance. In time, the consumer's experience bring with a convincing knowledge.In this study of consumer behavior in the context of persuasion knowledge, Persuasion Knowledge Model is tried to explain. Primarily in the first part, the relevant literature is reviewed on theoretical studies. In the second part of the study Persuasion Knowledge Model is described in detail. In the final section, practical applications have been presented. A comparative content analysis is employed identifying four consumer magazines and a survey is conducted on 100 people measuring consumers' persuasion knowledge and attitudes towards the ads.At the end of this study, according to the ads, target audience and the advertisers of these ads were found to be more symbolic. Survey to measure persuasion knowledge of the participants toward the four ads found to be as above average or average level.