Master'sOpen Access

Thesis the effect of destination image and visitor satisfaction on destination attachment

2019
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Advisor: Dr. Öğr. Üyesi İrfan Mısırlı

Abstract (EN)

In this study it is aimed to explore the connections between destination image, visitor satisfaction and destination attachment with an integrated point of view. In accordance with this purpose, the relevant literature was reviewed and a model was developed from the point of view of the studies in the literature. In order to test the developed model, a face-to-face survey study was done by easy sampling method, between 15th June and 25th August 2018, with 716 tourists who visited Kaman district of Kırşehir city. The obtained data was analyzed in SPSS 22.0 and Lisrel 8.72 for Windows programmes. The results showed that the destination brand of destination image factors had no effect on visitor satisfaction and destination attachment and that entertainment with nature and culture factors had effect on visitor satisfaction and destination attachment.

Author

Mustafa Taylan Dağıstan

How to Cite

Mustafa Taylan Dağıstan (Master Thesis). Thesis the effect of destination image and visitor satisfaction on destination attachment, 2019, Kastamonu University.

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