Within destination managment; effect of the factors affecting brand identity on the brand image: The case of Alanya

Destination management is an issue that must be considered for a strongly brand in tourism sector. Because, a destination branding is not possible with the effort of one side as well as other products or services. Destination branding, is possible with all stakeholders joint movement and an effort.The first and the most important step towards the process of destination branding is creating a strong brand identity. If not constitute the right brand identity, will not receive to the desired success all the marketing activities. The aim of this study, tourism resources and tourism activities and the relationships between these resources and activities to determine the effect of the formation of brand identity. For the research, the current state of Alanya with its tourism resources and activities impact on the brand identity of this source and studied the relationships between activities.As a result, all sizes of brand identity in all dimensions with between the tourism resources and activities were found positive effect of strong relationships