Destination Image, Destination Attribute and Tourist Intention to Revisit and Recommend: An Application in Sanaga Maritine-Cameroon

This research reexamined some survey made previously by scholars on destination image and destination attributes. The survey studied clearly the relationship between destination image components (cognitive and affective image), then tourists perception of overall image of Edea as a destination. Secondly this survey assesses the impact of overall image on the potential future behavior of tourist such as revisit intention and intention to recommend. At last, it assesses if cognitive and affective image are directly and positively related to the intention to recommend and intention to revisit a destination. The survey was run in Cameroon and the particularity of this study is that it is the first study which focused on the destination image, destination attributes and the tourist future behavioral intention on Sanaga-Maritime (Edea) as a destination. The result of this research shows that based on regression analysis, Cognitive Image influences Overall Image, Revisit and Recommend Intention positively. But when we include Overall Image, in the equation, Overall Image is partially mediating the relationship between Cognitive Image, Revisit, and recommendation. Moreover Affective Image does not have any influence Intention to Recommend. Affective Image has a positive impact on Revisit Intention and when Overall Image is Included in the regression, it plays as a partial mediator. Furthermore, considering the results, some managerial implications have been proposed with some limitations and recommendations for future research. Keywords: Destination image; Cognitive image; Affective image, revisit intention, intention to recommend; Cameroon; Sanaga-Maritime; Edea.