New marketing methods in digital banking and the example of participation banking

With the development of technology, many sectors in the world have been affected by this situation and have to adapt to the changes. One of the sectors most affected by the technological advances has been banking. The concept of digital banking continues to evolve and change in an integrated manner with technological developments. In this study, it has been explained how the systems and processes have progressed, especially with the developments in digital banking in recent years. The process of banking in Turkey and the world, banking types, banking structures, methods of digital banking are tried to be explained. The process of banks' adaptation to digital banking has to be as fast as it is difficult. The reason for this is that in a competitive market environment, banks must be able to quickly adapt to the changes in order to compete with other banks. In this process, banks carry out many studies together, such as developing their technological infrastructure, transferring banking branch services to digital channels, and developing the service and product network of call centers. In the last part of the study, how digital banking will affect participation banking, participation banking examples in the world and in Turkey, processes such as transferring participation banking processes to digital channels are examined. In particular, the effects of technological developments and developing digital banking on participation banks, such as the sustainability and control of digitalization, have been examined through the examples of participation banks in Turkey and the world.