The effect of digital diplomacy and social media applications on international relations

Diplomacy has main purposes such as solving the problems that arise in inter-communal relations, ensuring peaceful agreements between states, preventing the emergence of tensions and wars and/or ensuring their end. Digital Media or Social Media has become a platform where an event that happens anywhere in the world can be heard instantly, where the masses can share and behave in common shares and behaviors by giving instant reactions, where they can have fun, discuss, where an unfounded news can spread instantly, where political and religious structures can be in an intellectual struggle, where someone can come to the agenda instantly, where they can dig reputation, as well as lynching. Digital Diplomacy is the effective use of internet and social media tools by official institutions and organizations, political organizations, states, international societies and structures in order to increase the quality and acceleration of diplomacy and to achieve fast and instant results. Due to the high number of people accessed in social media, the instant effect of the message given, and the high level of interaction, the above-mentioned structures carry out digital diplomacy activities by opening a social media account just like a person. Digital diplomacy, which should be carried out in order to establish peaceful human relations, has positive and negative consequences. Well-intentioned efforts and studies, activities and sharing can lead to more positive results, as well as unforeseen negative results. The number of people trained by some countries in the field of digital diplomacy may even be higher than the number of foreign affairs central staff of different countries. In a globalizing and borderless world, the importance of communication is increasing. States and international structures can now influence and win the hearts of people living anywhere in the world. In this area where instant, rapid, unpredictable behaviors and attitudes are present, professional benefit activities should be carried out. In order to use Digital Diplomacy devices correctly and effectively, social, psychological, statistical and demographic researches should be carried out periodically on the social media and internet users of the targeted audience and diplomatic behaviors should be developed in accordance with the results. The aim of this study is to examine the effects of the development and effective use of digital diplomacy in world politics.