The effect of digital transformation perception on motivation mediating role of employee experience

In recent years, the increasing use of digital technology and new business models such as remote work and hybrid working require many issues such as employee expectations, motivation, performance, loyalty and productivity to be reconsidered and evaluated. Considering the new period conditions, it is useful to repeat the researches on the behaviors of the employees. Considering the new business models and the intense pace of digital transformation, it becomes clear that there is a need for research at both the organizational level and the individual level. In this context, in this research, it has been tried to reveal the relationship between the concept of employee experience, which has recently been emphasized by academicians and human resources experts in the field of human resources, with digital transformation and motivation. Within the scope of the research, quantitative research method was used and 391 people were reached with survey technique. SPSS 23.0 package program was used in the analysis of the obtained data. With the obtained data, first of all, reliability and validity analyzes of the scales were carried out and then the relationships of employee experience, motivation and digital transformation perception scales and sub-dimensions were examined with Pearson Correlation analysis. It has been found that there is a meaningful and positive relationship between employee experience-digital transformation perception, digital transformation perception-motivation, employee experience and motivation. With the regression analysis, it has been found that employee experience has a significant and positive effect on motivation, digital transformation on motivation and digital transformation on employee experience. In the mediation analysis carried out using the SPSS Process plugin and Hayes model 4, it has been found that employee experience has a mediating effect between digital transformation and motivation. Keyword: Digital Transformation, Employee Experience, Motivation