The effect of employees' organizational identification on business performance in the digital transformation process: A research in the education sector

Digitalization is mentioned at every stage of the transition from today's information society to a smart society. In this new digital age, where the impact of technological changes in our daily lives on people's lives is understood, it has become inevitable for educational environments to experience significant development. In this study, the digitalization of education in the transition to Society 5.0, the transformation of education from Education 1.0 to 4.0 were explained, applications related to digital transformation were investigated, and their effects on organizational identification and business performance were examined. The effect of digital transformation and organizational identification of employees in the Education Sector on Job Performance was examined through instructors in primary and secondary education institutions. A survey was administered to the participants in order to collect the data of this study, which is based on quantitative research. The aim of the research is to examine employees' perceptions of digital technology and their organizational identification; To investigate its impact on business performance, which is one of the business results. The study conducted for this purpose was carried out with the participation of primary and secondary education level educators working in the education sector in Turkey. In this context, data obtained from a total of 217 instructors in 17 educational institutions across Eskişehir were used. As a result of the research; It has been determined that employees' attitudes towards digital technology have a positive and significant effect on their level of commitment and identification with the organization and their job performance. In addition, in the process of technological transformation; It has been observed that organizational identification levels have a mediating effect on individual performances.