Podcast publishing and production within the framework of digital media ethnographic field research on: An example of the Podcast network Podfresh

This paper examines the historical development of podcast publishing, the ecosystem of podcast publishing and production in Turkey, and media and advertising relations by using the example of a podcast agency. The study discusses the podcast agency's network structure, media relations, organizational form, educational studies, publishing relations, and network ecosystem. The effect of the podcast media and advertising agency on the podcast medium in Turkey constitutes the main starting point of the study. The thesis aims to define the developing podcast network structure and economy in Turkey and to reveal the podcast production-media and advertising connections of the advertising and media agency. Based on these points, a detailed analysis was conducted by Podfresh, the first podcast media and advertising agency in Turkey. In this context, semi-structured in-depth interviews were conducted with agency founders and employees about the agency's working dynamics, group relations, media collaborations, podcast production relations, training, and advertising activities. In addition, data were obtained in the light of observations and field notes carried out in Podfresh advertising and media agency. According to the results of the study, podcast media agencies play an effective role in the development of the podcast ecosystem.