The effect of traditional television watching of digital platforms on the consumption of TV series: The example of Netflix

The invention of television has been one of the important steps taken in technology. The curtain between the world and people has been lifted with this meeting. Things that are wondered about worldwide, where and what people talk about, innovations that are a focus of attention and attract attention with a perspective have started to enter homes with television. With the developments and digitalization of technology, television has experienced a new transformation and has introduced digital content platforms into daily life. Netflix is one of these platforms with users around the world. Netflix is a platform where curiosity about content emerges and provides information about different cultures. When there is content that can be watched on traditional TV, those that can be found in a combination environment have been observed as a result of the categorization made. With the emergence of Netflix, what makes traditional TV viewers switch to Netflix, what is searched for on traditional TV, has begun to be examined and presented. Descriptive content analysis has been preferred due to the suitability of the subject to the purpose and the questions of the answers. Netflix, a semi-comprehensive interview program with 10 people, continues to lag behind traditional TV programs due to its attractive features such as offering content according to popular series genres and dividing the series with advertising factors.