The relationship between transformational leadership and green innovation: A research in hotel businesses of Balıkesir

In the competitive tourism sector, ıt is becoming more and more important for hotel businesses to include innovation activities in order to continue their activities. In the world of constantly updating technology, the inventions used by artifical intelligence affect the tourism sector. While we talk about robot waiters,robot clenaers and robot receptionists, we can also see innovation activities in tourism businesses around the world.In order for all these innovation activities to be carried out, a number criteria such as necessary infrastructure of hotel businesses, human resources that can adapt, and organizational harmony must be provided.While all these issues are provided, it is significant to highlight transformational leaders who can support transformation, provide motivation and team spirit, are goal-oriented, support effective development on employees, can provide the necessary harmony that can transform the business, and can manage the process. As businesses sensitivty to sustainability and environmental awareness incrases, transformational leaders play an important role in promoting green innovation. Transformational leaders can contribute to the company's competitive advantage and achievement of sustainability goals by sensitizing their employees to environmental issues and enabling them to produce innovative ideas. It was carried out the determine the transformational leadership behaviors of business managers and the green innovation practices of the business from the perspective of the employees of hotel businesses which is operating in Balıkesir. For this purpose, a survey was applied to 119 employees of 4 star hotel which has business operating in the city center of Balikesir city. This research data was obtained between 03.12.2024-13.12.2024. Transformational leadership scale and Green Innovation scale were used in the research. The cronbach alpha coefficent of the Transformational Leadership scale used was determined as 0,943 and the Cronbach alpha coefficent of the green innovation scale was determined as 0,962. SPSS 22.0 Statistical program was used to analyze this research data. Percentage and frequency analysis, factor analysis, t-test, one-way analysis of variance (ANOVA) and correlation analysis were applied to the research data. The obtained analysis results were presented in tables by interpreting. According to the results of the statistical analysis in the researh, a significant and middle between transformational leadersihp and green innovation.