Development of a survey to measure e-commerce website usability and an application

In the early years that the Internet has been started to use, users had used it for knowledge and information querying and searching. Today, however, there are wide variety of internet services that enable users to handle most of the daily issues via cyber world. In this point, e-commerce web sites are widely used. In this study, it is addressed the issue of e-commerce concept and enhancement of usability of e-commerce websites that operating actively in Turkey. In this quantitative study that focused on the evaluating of e-commerce websites, data is gathered via questionnaire. Purposive / purposeful sampling was used to determine the sample of the study. Atatürk University Faculty of Economics and Administrative Sciences Department of Management Information Systems constitutes the sample of 88 people who successfully completed the Human Computer Interaction (HCI) course. As a result, e-commerce usability level survey have been developed basis on the data obtained from the evaluation of the most commonly visited three e-commerce websites operating in different sectors in Turkey. With the overall evaluation of the results it can be concluded that providing personalization have great importance role on e-commerce websites usability.