Effect of Destination Image on Revisit Intention and Environmentally Responsible Behavior through Tourist Satisfaction in Famagusta City of North Cyprus

Nowadays, tourism academicians and other tourism sector's stakeholders mainly concern about how to decrease the adverse effects of tourism development on our planet. Therefore, the development of environmentally responsible behavior (ERB) among tourists becomes a vital issue for sustainable tourism development. This thesis explores how destination image (DI) can affect revisit intention (RI) and environmentally responsible behavior (ERB) through tourist satisfaction. Famagusta city in Northern Cyprus is chosen as the research site because of its needs for destination image, repeat visitors, and environmentally responsible behaviors in the island as a destination. To achieve the current study’s goal, a survey was conducted by distributing a questionnaire to tourists who are visiting the Famagusta city. The data collected from 200 participants were analyzed with SPSS and AMOS software. The findings showed that components of destination image positively influenced satisfaction, revisit intention, and environmentally responsible behavior. Furthermore, it has been observed that the satisfaction mediated the influence of destination image on the two dependent variables whilst also having a direct effect on them. Moreover, the findings revealed several implications for developing environmentally responsible behavior among the local and international tourists and increasing the level of revisit intentions. Keywords: Destination Image, Tourist Satisfaction, Environmentally Responsible Behavior, Revisit Intention, Northern Cyprus, Famagusta.