The effects of technological and non-technological innovation on the performance of carpet manufacturing firms in Gaziantep

Nowadays, the life of global business exists by accelerated development of technology and increased competition. In such an environment, in order to maintain the profitability of firms, it is inevitable that managing the work processes with differentiation on the elements such as product, service, process, organization and marketing. For innovations to these basic elements, resources that are allocated for Research and Development (R&D) should be intensified. For highlighting the importance of this issue, a concise research is represented about the development of innovation, scope of innovation, evaluation on innovation and types of innovation in this thesis. In addition, a survey was conducted as an application on the technological and non-technological innovations of these basic elements that affect the performance of the carpet producing firms in Gaziantep province. The survey results were evaluated using statistical software Statistical Package for Social Sciences (SPSSv20). In the study, Analysis of variance (ANOVA) was performed for the factors that make up innovations and multivariate analysis was performed for the effect on the performance of the company's innovations. According to results of the analysis, it was observed that the factors such as increment of the number of product variety, improvement the product quality, reduction of the product cost, which are thought they compose the innovation, have a positive effect on the performance of the firms.