A study on English tourists's degree of awareness about Turkey at vacation tourism in the Aegean region

Travelling, the wanderlust to explore new places, is as old as the history of mankind.Tourism, as a phenomenon of the modern age, one of the most direct way of getting to knowone another. Tourism means to see, explore and learn about new places and people fromdifferent countries free from all means of communication. The most important way ofexploiting this opportunity is to get to know cultures, ways of life and histories in a propermanner, which means accurate promotion.The increase in the number of tourists and tourism income depend on the endeavoursof tour operators and tour guides to promote Turkey in an effective way. Therefore, themethods of promoting our unique tourism sources, culture and the accurate impressions theycreate on tourists become an issue of great importance.United Kingdom is one of the biggest tourism market of Turkey. Therefore, it isimportant to promote Turkey in an efficient way to the tourists that come from UnitedKingdom are assumed to have good education.In this study, which consists of three chapters, the English tourists? level acquaintancewith Turkey that they have had during their vacation, Turkey has been analysed.In the first chapter, some tourism terms have been described. In the second chapter,firstly Turkey?s place in the world has been examined with regards to popular tendencies inTurkey. Secondly, tourists? level of acquaintance with Turkey has been scrutinised in terms ofour cultural inheritance, and general information about the place of English tourists in Turkishtourism has been presented. Thirdly, the results obtained from the analysis of tourprogrammes and the questionnaire put into use to evaluate English tourists? impressions onTurkey will be presented. The criteria that tour operators take into consideration to determinetheir destinations also affect their efficiency in promoting Turkey to tourists.