Educational marketing-problems and solution suggestions: Sample of Inönü University

Development and production of a country depends on the well-educated people in that country. Now, countries which invest the education and has well-educated people in the new world system based on competition take advantages. Also, this competition shows itself in educational marketing. A growing number of state and private universities have entered into a competition to attract the students.The basic aim of this study is to measure the satisfaction level and perception level of the students to the services. If the universities which show a student-centered approach are aware of these studies and develop marketing strategies, they take a great advantage.