Analysis of video game trailers within the framework of entertainment marketing

Every person needs to have fun. To meet this need, the entertainment industry offers people various activities. Video games are one of the activities offered by the entertainment industry. Trailers play an important role in promoting video games to the target audience. In this context, the purpose of the research is to analyse what kind of content is included in the trailers of the big budget and most played video games in the AAA category, which took their place in the market between 2014 and 2023. Video game trailers, which are the subject of the research, were analysed using the content analysis method. As a result of the research, it was determined that in a total of 201 video game trailers analysed, the games were long-lasting, realistic graphics were used in the games, and the gender of the main character and enemy identity was mostly male. It was concluded that 138 of the 201 video game trailers included elements of violence. Keywords: Entertainment Marketing, Video Games, Promotional Movies