Entertainment marketing: "Parkantep case"

The goal in entertainment marketing is to provide entertaining experiences that the target audience can consume in their free time. Thanks to these fun activities, consumers are able to relax their soul and body and get away from their daily hustle and bustle. In recent years, entertainment marketing has made great progress all over the world and organizations that provide services in the entertainment market have increased. Increasing competition requires more rigorous planning of marketing methods and strategies. The aim of this thesis is to analize, from entertainment marketing perspective, how ParkAntep is recognized by its visitors. Respondents with different age, different marital status, and different family members have different answers. Age, marital status and number of family members are found to have an effect on the answers.