Ekom-Eczacıbaşı'nın Rusya piyasasındaki pazarlama stratejileri
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Abstract (EN)
With Russia's opening to the market economy, many Western countries began trading with Russia. From the beginning, Turkey, being Russia's neighbour country, benefited from deals such as the natural gas deal. This market research was undertaken to analyse the possibility of Ekom- Eczacıbaşı's entry to the Russian market on an established base. This study has three parts: Country Analysis, Market Audit & Competitive Market Analysis, and Preliminary Marketing Plan. The analysis provided supporting evidence that the entry of Ekom-Eczacıbaşı will be successful.
Author
Yasmina İffet Eroğlu
How to Cite
Yasmina İffet Eroğlu (Master Thesis). Ekom-Eczacıbaşı'nın Rusya piyasasındaki pazarlama stratejileri, 1995, Koç University.
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